Microsoft announced the acquisition of AdECN, an advertising exchange platform company. AdECN’s technology serves as a hub where advertising networks can come together in a neutral, real-time auction marketplace for buying and selling display advertising
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Read the complete post at http://microsoftstartupzone.com/blogs/the_next_big_thing/archive/2007/07/27/microsoft-acquires-adecn-an-advertising-network.aspx
Posted
Jul 27 2007, 07:47 AM
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Microsoft Startup Zone