At the WOMMA conference yesterday, Jeff Bell , CVP for Global marketing, interactive entertainment business at Microsoft, shared the story of the launch of Halo3—the most successful launch of an entertainment product in history. That translates into 1
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Read the complete post at http://microsoftstartupzone.com/blogs/gettingstarted/archive/2007/11/15/jeff-bell-the-launch-of-halo-3.aspx
Posted
Nov 15 2007, 11:04 AM
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Microsoft Startup Zone