Last November I heard Jeff Bell talk about (and I blogged about) the launch of Halo 3 -- including the cool viral strategies used. Today I noticed that the internet ad for Halo 3 had won first place in the Cannes Lions International Advertising Festival
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Read the complete post at http://microsoftstartupzone.com/blogs/gettingstarted/archive/2008/06/23/halo-3-how-well-is-it-selling.aspx
Posted
Jun 23 2008, 12:31 PM
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Microsoft Startup Zone