Interesting rule of thumb based on military operational research performed by Frederick Lanchester during World War I: If you’re trying to enter an existing market where the dominant player has greater than 40% market share, you will need to spend at
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Read the complete post at http://microsoftstartupzone.com/blogs/yi-jian_ngo/archive/2008/07/02/lanchester-s-laws-for-startups.aspx
Posted
Jul 02 2008, 01:40 AM
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Microsoft Startup Zone