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Halo 3: How Well Is It Selling?

Last November I heard Jeff Bell talk about (and I blogged about) the launch of Halo 3 -- including the cool viral strategies used. Today I noticed that the internet ad for Halo 3 had won first place in the Cannes Lions International Advertising Festival...

Published Mon, Jun 06 2008 12:31 PM by Microsoft Startup Zone

Filed under: gaming, Xbox, Entertainment

Emotiv to Make a Splash at GDC Next Week

Emotiv Systems, which has been in stealth mode since it was founded in 2003, will publicly unveil its “brain-reading” headset at the Game Developers Conference in San Francisco next week. I first blogged about the company, which is part of part of Microsoft's...

Published Thu, Feb 02 2008 11:20 AM by Microsoft Startup Zone

Filed under: gaming, GDC, Emotiv Systems, headset

Jeff Bell: The Launch of Halo 3

At the WOMMA conference yesterday, Jeff Bell , CVP for Global marketing, interactive entertainment business at Microsoft, shared the story of the launch of Halo3—the most successful launch of an entertainment product in history. That translates into 1...

Published Thu, Nov 11 2007 11:04 AM by Microsoft Startup Zone

Filed under: gaming

Halo3: breaking records in the US…yet in stealth mode in Europe

After the huge excitement of the Halo3 launch party in Silicon Valley in late September – where all generations (from my 10 and 13-year-old sons to mature (ie, older-than-teenage players, I even saw people from another time, they were at least 50) converged...

Published Sat, Oct 10 2007 9:53 AM by Microsoft Startup Zone

Filed under: gaming, Halo3, Europe

Gamers, are you looking for a job? The UK Secret Service wants YOU…

Very interesting article in the London’s Time newspaper this week, titled “why video gamers make the best Spies”. http://technology.timesonline.co.uk/tol/news/tech_and_web/gadgets_and_gaming/article2682102.ece One of the UK’s intelligence services, called...

Published Sat, Oct 10 2007 9:49 AM by Microsoft Startup Zone

Filed under: gaming, Double Agent, GCHQ, Xbox, spies

Cool Gaming startup: Emotiv Systems reads brainwaves

Emotiv was founded in Sydney Australia and is now based in San Francisco. Its product is a combination of hardware and software that reads brainwaves and enables users to control certain game actions through the power of concentration. The hardware is...

Published Thu, Jun 06 2007 11:16 PM by Microsoft Startup Zone

Filed under: Emotiv, brainwaves, gaming

Cool Gaming Startup: Prime Sense

Nintendo’s Wii has made it obvious that gamers are looking for novel ways to interface with video games – notably through gestures. Prime Sense, based in Tel Aviv, Israel, has developed an inexpensive 3-D imaging system for video games. Its device – which...

Published Thu, Jun 06 2007 11:10 PM by Microsoft Startup Zone

Filed under: gaming, Prime Sense, 3-D

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